Google: Location, location!
If I have a need I, like many people, search Google. So many people are going to Google for everything! When someone turns to Google for something they want results that pertain to themselves: if a person is searching for a chiropractor they are certainly not going to care about the chiropractor hundreds, maybe thousands of miles away.
I found some frustration when looking for a chiropractor nearby Hobart, Indiana. Whenever I search for something specific to Hobart what should appear but information about Hobart, Australia! Australia may be a nice place to visit someday, but Google knows I’m not remotely close to Australia and that information about a Chiropractor in Australia is not useful to me. What’s up Google? Help people better find what they need!